Want to conquer your customer segments once you reach your business market fit? The beachhead framework is for you. Unfortunately it is hard finding a template nor good examples online. Many sites explain the idea but how to apply it?
It's simple, once you have identify a customer segment, identify product and influential leverage strategies and prioritized them.
Product leverage is an action that leverage your product as oppose to customization (ex: a wordpress plugin).
Influence Leverage is an action that leverage a customer segment influencer (ex: gartner, forrester research, blogger etc.).
Don't forget:
- BMC: Busines Model Canvas (Business Model = Value + Monetization)
- Validation Board (lean startup)
- BMF: Business Market Fit -> Branding your company -> Setting the Industry agenda
- BF: Beachhead framework
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